In its role as a tool that facilitates participation, Facebook acts as a channel of political communication with different mechanisms than traditional media. At the same time, Facebook offers new means of receiving the audience, characterized by a targeting of the very good target audience. | The elements of political communication on Facebook Technium Social Sciences Journal Vol. 4 50-54 March 2020 ISSN 2668-7798 The elements of political communication on Facebook Assist. Prof. PhD. Tănase Tasențe Ovidius University of Constanta Romania office@ Abstract. In its role as a tool that facilitates participation Facebook acts as a channel of political communication with different mechanisms than traditional media. At the same time Facebook offers new means of receiving the audience characterized by a targeting of the very good target audience. The Facebook page of a political party facilitates interaction and political participation making possible a two-way communication model and facilitating increased political participation of public opinion. The platform is not mediated and has no boundaries as traditional media has which means that parties have direct access to more people than ever. Moreover it is also noted that on Facebook the political message does not go through the editorial policy filters as it happens in traditional media and is used as a powerful interaction tool with the target audience or even with a public not ever considered by the political communication strategies. Keywords. political actors reputation management online voters engagement rate interaction 1. Political actors and reputation management in online environment Facebook has become a platform not only for socializing between different individuals but also an extremely important platform for promoting the image of political actors. In fact concepts such as building maintaining and repairing the image or increasing the social image s capital known concepts in Public Relations Advertising and Marketing and applied in the real world in Social Media especially on Facebook have been replaced by quot reputation management quot . Thus the term quot image quot is transformed into quot reputation quot which represents the more visible more .
