The article is devoted to the development of approaches to the improvement of the efficiency of intercultural business communication, which requires a focus on the characteristics of speech that are intended to impress the participants in communication. | Improving the efficiency of intercultural business communication International Journal of Management Volume 11 Issue 05 May 2020 pp. 01-08. Article ID IJM_11_05_001 Available online at http ijm JType IJM amp VType 11 amp IType 5 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 DOI IAEME Publication Scopus Indexed IMPROVING THE EFFICIENCY OF INTERCULTURAL BUSINESS COMMUNICATION Svetlana Nikolaevna Kurbakova Russian State Social University V. Pika Street 4 1 Moscow 129226 Russia Rustam Abukarovich Archakov Russian State Social University V. Pika Street 4 1 Moscow 129226 Russia Evgeny Gennadyevich Kondratyev Russian State Social University V. Pika Street 4 1 Moscow 129226 Russia Tatiana Sergeevna Markova Russian State Social University V. Pika Street 4 1 Moscow 129226 Russia Olga Alecseevna Kuzminova Russian Customs Academy 4 Komsomolsky Avenue Lyubertsy 140000 Russia ABSTRACT The article is devoted to the development of approaches to the improvement of the efficiency of intercultural business communication which requires a focus on the characteristics of speech that are intended to impress the participants in communication. It is possible to use stylistic methods in negotiations to attract the attention of the audience with expressive means of speech. The language of various genres of intercultural business communication is also of particular importance because of the stereotypical nature of the communication situations in which it is used. It represents in this sense an example of the formal use of language units. Various cultural systems contribute to the development of specific negotiating styles such as the style of national culture history and politics influenced by three main factors national organizational and professional culture. All these factors determine to some extent the choice of linguistic and speech means. Keywords efficiency .
