The study will provide an insight into the managers and the business executives regarding the need for incorporating digital transformations in business activities, opportunities, challenges and the aspect of revenue generation. | Digital transformation of business models a systematic review of impact on revenue and supply chain International Journal of Management Volume 11 Issue 05 May 2020 pp. 09-21. Article ID IJM_11_05_002 Available online at http ijm JType IJM amp VType 11 amp IType 5 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 DOI IAEME Publication Scopus Indexed DIGITAL TRANSFORMATION OF BUSINESS MODELS A SYSTEMATIC REVIEW OF IMPACT ON REVENUE AND SUPPLY CHAIN Rammohan Sundaram Business Administration Department Mangalayatan University Aligarh Uttar Pradesh India Dr. Rajeev Sharma Institute of Business Management Mangalayatan University Aligarh Uttar Pradesh India Dr. Anurag Shakya Institute of Business Management Mangalayatan University Aligarh Uttar Pradesh India ABSTRACT Digital Transformation DT has become an important aspect that stimulates various academic areas and affects practice contributing to independent research streams. Research scholars study the antecedents implications and contingencies of these transformative innovations by exploring the usage of particular technology or digitization in general. In the latest age of digital marketing consumers have continued to utilize revolutionary technologies and smart apps to learn quickly about the relative benefits and demerits of the goods and services they wish to purchase. Companies too are experiencing digital transitions in order to consider the purchasing habits of customers and to build models that take advantage of strategic differentiation. It is imperative to comprehend the impact of digital transformation on different models of the business. However the literature regarding digital transformation in the domain of business models is still evolving. Thus the current review paper aims to highlight the transformation in distribution models with integration of digital transformation in business .
