The study will explore the three major points of understanding the concept of student engagement, social media platforms are helping students and the relationship between social media and student engagement. | An empirical research on the role of social media on student engagement in private professional higher education International Journal of Management IJM Volume 11 Issue 5 May 2020 pp. 86-96 Article ID IJM_11_05_009 Available online at http ijm JType IJM amp VType 11 amp IType 5 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 DOI IAEME Publication Scopus Indexed AN EMPIRICAL RESEARCH ON THE ROLE OF SOCIAL MEDIA ON STUDENT ENGAGEMENT IN PRIVATE PROFESSIONAL HIGHER EDUCATION Raman Deep Gautam Research Scholar IK Gujral Punjab Technical University Kapurthala and Assistant Professor CT Institute of Management and Information Technology Jalandhar India Dr Sanjay Kumar Bahl Director Pyramid College of Business and Technology Phagwara India ABSTRACT In the last decade technology and social media applications have been developed day-by-day and have played a very important role in higher education. So different social media applications are planning different strategies in order to engage students and even to enhance their performance. Moreover in the Indian landscape there is a significant increase in the engagement of social media with students. The study has been conducted to assess the importance of social media and the role played by social media in student s education. Results indicated that there are several issues pertaining to social media in student s education. The fundamental problems are not only contributing to developing knowledge but also helps them in building their personality decision-making powers and standard of living. Social media has molded student s mentality and it is observed that there is a positive impact on student levels of engagement. The study will explore the three major points of understanding the concept of student engagement social media platforms are helping students and the relationship between social media and .
