The main purpose of the research is development of the effective management mechanism of marketing innovations in order to increase the enterprise development effectiveness. | Marketing innovations management in the context of integrated enterprise development International Journal of Management IJM Volume 11 Issue 5 May 2020 pp. 126-137 Article ID IJM_11_05_013 Available online at http ijm JType IJM amp VType 11 amp IType 5 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 DOI IAEME Publication Scopus Indexed MARKETING INNOVATIONS MANAGEMENT IN THE CONTEXT OF INTEGRATED ENTERPRISE DEVELOPMENT BOICHENKO Kateryna S SHVYDANENKO Genefa A BESARAB Svitlana A SHVYDKA Oksana P KYRYLIUK Oksana V Department of Business Economics and Entrepreneurship SHEE Kyiv National Economic University named after V. Hetman Kyiv Ukraine Corresponding Author E-mail ABSTRACT The main purpose of the research is development of the effective management mechanism of marketing innovations in order to increase the enterprise development effectiveness. For this research 15 Ukrainian enterprises of light industry for which a development trajectory was built on the basis of the dynamic integration function were selected. The article forms the mechanism of marketing innovations effective management. The main trends in the development of marketing innovations in Ukraine emphasized which confirm the need for development of marketing innovations management in order to strengthen the position of the enterprise and meet the needs of consumers the conquest of new market segments increase the level of competitiveness and performance of domestic companies. Keywords competitiveness efficiency enterprise management innovation management integrated development marketing innovation Cite this Article BOICHENKO Kateryna S SHVYDANENKO Genefa A BESARAB Svitlana A SHVYDKA Oksana P KYRYLIUK Oksana V Marketing Innovations Management in the Context of Integrated Enterprise Development International Journal of Management 11 5 2020 pp. 126-137. http .
