This study aims to find out how the readiness of the community as entrepreneurs towards the industrial revolution . This research also offers several models that can be applied by business actors to improve business competitiveness. | Community readiness as a business plan to its digital era competitiveness International Journal of Management IJM Volume 11 Issue 5 May 2020 pp. 351-357 Article ID IJM_11_05_034 Available online at http ijm JType IJM amp VType 11 amp IType 5 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 DOI IAEME Publication Scopus Indexed COMMUNITY READINESS AS A BUSINESS PLAN TO ITS DIGITAL ERA COMPETITIVENESS Fivi Rahmatus Sopiyah Yulinda Yetti Meliani Department of Economic Universitas Sumatera Utara JL. Prof. T. M. Hanafiah Medan Indonesia Corresponding Author Email fivirahmatus2017@ ABSTRACT The biggest challenge in facing MSMEs in the era of the industrial revolution is their ability to adapt to existing technology. This study aims to find out how the readiness of the community as entrepreneurs towards the industrial revolution . This research also offers several models that can be applied by business actors to improve business competitiveness. This type of research is explanatory research. Primary data collection in this study used questionnaires and interviews while secondary data collection was carried out using literature. This research uses Structural Equation Modeling SEM with the help of Smart PLS software. The results of this study indicate that innovation owned by MSMEs will be able to change market conditions and these conditions will indirectly be able to increase the competitiveness of MSMEs in the industrial revolution era . Other results in this study indicate that the most dominant factor in influencing the role of government in the development of MSMEs is facilities and infrastructure. The most dominant factor influencing market conditions is innovation and the most dominant factor influencing business competitiveness is the fulfillment of needs related to facilities and infrastructure to support the development of .
