The purpose of the study is to identify key factors in shaping a country's image through comparative analysis of a national brand across the world rankings of developed and developing countries. | Formation of state image management and marketing aspects analysis of world rankings International Journal of Management IJM Volume 11 Issue 4 April 2020 pp. 427-438 Article ID IJM_11_04_042 Available online at http ijm JType IJM amp VType 11 amp IType 4 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication Scopus Indexed FORMATION OF STATE IMAGE MANAGEMENT AND MARKETING ASPECTS ANALYSIS OF WORLD RANKINGS Andrey V. Musienko Interregional Academy of Personnel Management Kyiv Ukraine Oleksandr A. Dolhyi The Ukrainian Civil Protection Research Institute Kyiv Ukraine Oleksandr O. Dolhyi National Prosecution Academy of Ukraine Kyiv Ukraine Nikolay V. Andrienko The Ukrainian Civil Protection Research Institute Kyiv Ukraine Vitaliy A. Vasilenko National Aviation University Kyiv Ukraine ABSTRACT Strong sovereign image of the country contributes to economic growth. The image is formed as a result of political decisions of the country and political stability aimed at economic growth welfare of the population high quality of life and therefore a positive outlook. The state should develop a strategy for forming a national brand for long-term positive perception which includes the following components power society economy culture. The purpose of the study is to identify key factors in shaping a country s image through comparative analysis of a national brand across the world rankings of developed and developing countries. To achieve this goal country development indicators and indices were analyzed. Many factors have been found to exert a moderate influence on the country s image. Political instability and political decisions instantly affect the image of the country reducing brand value. Keywords National brand National identity Image of the country National image Global competitiveness. Cite this Article Andrey V. Musienko Oleksandr A. Dolhyi Oleksandr O. Dolhyi .
