Electronic commerce or ecommerce is a term for any type of business, or profitable transaction, that includes the transmission of information transversely the Internet. It covers a range of unlike types of businesses, from consumer-based retail sites, through sale or music sites, to business connections trading goods and services among companies. | Effect of artificial intelligence on customer relationship management of amazon in Bangalore International Journal of Management IJM Volume 10 Issue 4 July-August 2019 pp. 168 172 Article ID IJM_10_04_016 Available online at http ijm JType IJM amp VType 10 amp IType 4 Journal Impact Factor 2019 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication EFFECT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER RELATIONSHIP MANAGEMENT OF AMAZON IN BANGALORE Niharika Mishra and Sushanta Mukherjee Assistant Professor Ramaiah Institute of Management Bangalore Karnataka India ABSTRACT Electronic commerce or ecommerce is a term for any type of business or profitable transaction that includes the transmission of information transversely the Internet. It covers a range of unlike types of businesses from consumer-based retail sites through sale or music sites to business connections trading goods and services among companies. It is currently one of the most significant aspects of the Internet to develop. Ecommerce allows customers to electronically exchange goods and services with no barricades of time or distance. Electronic commerce has prolonged rapidly over the past five years and is forecast to continue at this rate or even hasten. In the near future the limitations between quot conventional quot and quot electronic quot commerce will become gradually blurred as more and more businesses move The analysis and advice presented in this is based on the data collected from the study conducted in Bangalore with a sample size of 100 which includes 63 male respondents and 37 female respondents within the age group of 18 to 40 years and above. All the data was represented in the form of tables and charts pie charts . Correlation analysis has been used to examine the hypothesis and the findings of the survey by using MS-Excel. During the study it was found that Artificial Intelligence has a major role to play in .
