The present study was conducted in Yavatmal district of Vidarbha region of Maharashtra state in the year 2017 with 100 turmeric growers as respondents. An exploratory research design of social research was used for investigation. After analysis it was observed that relatively higher per cent of respondents () had medium level of adoption. The results of correlation revealed that, the characteristics of the respondents viz., education, training received, farming experience, land holding, annual income, area under turmeric cultivation, social participation, extension contact, sources of information, market orientation, and innovativeness had positively and significantly correlated at per cent level of probability with adoption of improved cultivation practices of turmeric, whereas, age and risk preference did not show any relation with adoption. By and large turmeric growers were highly motivated to cultivate turmeric crop due to as it is a cash crop, high profitability, possibility of intercropping, attractive price and soil suitable for turmeric cultivation. | Adoption of improved cultivation practices of turmeric in Yavatmal district India