The objectives of the study includes: to ascertain factors considered in the selection of food products, to find out the quality perception towards food products among home makers and to assess the satisfaction of product quality and purchase quality. | Quality perception of food products among home makers International Journal of Management IJM Volume 9 Issue 1 Jan Feb 2018 pp. 58 64 Article ID IJM_09_01_010 Available online at http ijm JType IJM amp VType 9 amp IType 1 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication QUALITY PERCEPTION OF FOOD PRODUCTS AMONG HOME MAKERS Dr. Mamatha B Associate Professor Department of Resource Management and Research Centre Smt. VHD central Institute of Home Science Bangalore India Pavithra Ghatke Research Scholar Department of Resource Management and Research Centre Smt. VHD central Institute of Home Science Bangalore India ABSTRACT Quality is one of the important characteristics of a product. To consumers quality means performance durability service aesthetics reliability features of a product. But purchasing of quality products is every one s dream. In India there are many acts to protect consumers when they face problems like food adulteration misleading advertisement short weights spurious products and so on. Perceiving good quality of products in today s market situation is the main concern of the consumer. Hence this study was taken to elicit information quality perception of food products among homemakers in Bangalore city. Survey method and questionnaire was the tool used to collect information. A sample of one hundred homemakers was selected through simple random sampling technique. The objectives of the study includes to ascertain factors considered in the selection of food products to find out the quality perception towards food products among home makers and to assess the satisfaction of product quality and purchase quality. The major findings of the study were that most of the respondents preferred newspaper as a source of information on the food products. The factors considered while purchasing food products by majority of the homemakers were quality .
