Social Media is the use of social media platforms and websites to promote product and services. Marketers are always in search of media that improve their targeted marketing efforts. | Social media marketing social media platforms and websites International Journal of Management IJM Volume 9 Issue 1 Jan Feb 2018 pp. 78 83 Article ID IJM_09_01_013 Available online at http ijm JType IJM amp VType 9 amp IType 1 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication SOCIAL MEDIA MARKETING R Deepika Assistant Professor of Commerce AICM Sri Krishna Arts and Science College Coimbatore J Srinivasan Assistant Professor of Commerce AICM Sri Krishna Arts and Science College Coimbatore ABSTRACT Social Media is the use of social media platforms and websites to promote product and services. Marketers are always in search of media that improve their targeted marketing efforts. The latest option being actively explored and experimented with is social media. Biggies in social media are partnering advertisers as this opens up another revenue stream for them. Face book for example lets its partners such as Coca-Cola access to its database of members so that targeted advertising can be attempted. Research by Shawandra Hill professor operations and information management at Wharton Revels that network-based marketing the type the Face book is pursuing can be more effective because it finds customers who would otherwise be overlooked. Keywords Product and services Social Media Advertiser Customers. Cite this Article R Deepika and J Srinivasan Social Media Marketing International Journal of Management 9 1 2018 pp. 78 83. http IJM JType IJM amp VType 9 amp IType 1 1. INTRODUCTION In an era where technology prevails entrepreneurs as well as marketers see the need up with the fast phase of change of risk being outdated. It is practically impossible to design a marketing strategy without considering social networks. Social media had become really important in the gradient in today s marketing mix in general and in promotion in particular. The
