The basic need in the study to understand the social media platforms by which a startup company may benefit since its inception. This study will give an understanding on how social media can benefit the startup company and entrepreneurs who can face the tough living concept in the business world. | The influence of social media platforms on startups International Journal of Management IJM Volume 9 Issue 3 May June 2018 pp. 90 95 Article ID IJM_09_03_010 Available online at http ijm JType IJM amp VType 9 amp IType 3 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication THE INFLUENCE OF SOCIAL MEDIA PLATFORMS ON STARTUPS Vinod Durgam Hyderabad ABSTRACT The basic need in the study to understand the social media platforms by which a startup company may benefit since its inception. This study will give an understanding on how social media can benefit the startup company and entrepreneurs who can face the tough living concept in the business world. Every year there are thousands of new startup companies emerges and hope to be the next great success there are some who are experiencing a great success within limited time. A few that is blessed with a great idea which is even with a better leadership while most of them will not make it a great success. One word which is true that holds incredible weight in the success of a product called as Marketing . The traditional marketing has been taken place by Social Media Marketing. Key words Social Media Marketing Media Marketing Economic Factors. Cite this Article Vinod Durgam The Influence of Social Media Platforms on Startups International Journal of Management 9 3 2018 pp. 90 95. http ijm JType IJM amp VType 9 amp IType 3 INTRODUCTION Few decades ago startup companies faced a number of tough decisions for marketing their companies. They had to determine product features and quality establish accompanying services set the price determine the distribution channels decide how much to spend on marketing and able to decide how to divide their resources among advertising sales force and other promotion tools. It used to take much longer times to establish any company and to get into the marketing
