This study examines the relationship between service quality and customer satisfaction in the retail sector with a focus on Chennai. A total of 60 respondents participated in the study. | Relationship between service quality and customer satisfaction in the familiar retail outlets of Chennai International Journal of Management IJM Volume 9 Issue 5 Sep Oct 2018 pp. 10 15 Article ID IJM_09_05_002 Available online at http ijm JType IJM amp VType 9 amp IType 5 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION IN THE FAMILIAR RETAIL OUTLETS OF CHENNAI Dr. Sankar Assistant Professor College of Administrative and Financial Sciences AMA International University Bldg 829 Road 1213 Blk 712 Salmabad 18041 Kingdom of Bahrain ABSTRACT This study examines the relationship between service quality and customer satisfaction in the retail sector with a focus on Chennai. A total of 60 respondents participated in the study. Research questions and objectives were set alongside the hypotheses that were formulated and tested. Descriptive statistics comprising the simple percentage and tables were used for data presentation and analysis 1 . In identifying the service quality the relationship between service quality and customer satisfaction and also to compare the customer s importance on every service quality based on different familiar retail outlets in Chennai of the familiar retail outlets in Chennai. It is recommended that organizations should welcome suggestions from customers and more programmes should be designed to measure service quality and customer satisfaction 1 . Keywords Customer Service Customer Satisfaction Service Quality Retail Outlets. Cite this Article Dr. Sankar Relationship between Service Quality and Customer Satisfaction in the Familiar Retail Outlets of Chennai International Journal of Management 9 5 2018 pp. 10 15. http ijm JType IJM amp VType 9 amp IType 5 1. INTRODUCTION Service quality today has become not only the
