This study makes an attempt to understand the support extended by financial advisors through reviewing the various scholarly articles on financial advisors. | Investors and investment choices determinants of the financial advisors persuading the investors and the role played by financial advisors on the decisions of the investors International Journal of Management IJM Volume 9 Issue 6 November December 2018 pp. 34 53 Article ID IJM_09_06_004 Available online at http ijm JType IJM amp VType 9 amp IType 6 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication INVESTORS AND INVESTMENT CHOICES DETERMINANTS OF THE FINANCIAL ADVISORS PERSUADING THE INVESTORS AND THE ROLE PLAYED BY FINANCIAL ADVISORS ON THE DECISIONS OF THE INVESTORS S Veena Hindustan Institute of Technology and Science Deemed to be University India ABSTRACT There are many number of investment avenues with simple choices like investments in banks deposits to complex investment avenues like investing in share markets and others. The investor gets confused and sometimes misled with vast amount of information available. In such a case the investor may require a support while searching for the information evaluating the alternatives and finally deciding the investment avenues. This support may be available from personal sources like family members friends or peers or from intermediaries like financial advisors. This study makes an attempt to understand the support extended by financial advisors through reviewing the various scholarly articles on financial advisors. Key words Financial advisors personal characteristics information search evaluation of alternatives decision making impact. Cite this Article S Veena Investors and Investment Choices Determinants of the Financial Advisors Persuading the Investors and the Role Played by Financial Advisors on the Decisions of the Investors. International Journal of Management 9 6 2018 pp. 34 53. http IJM JType IJM amp VType 9 amp IType 6 1. INTRODUCTION The objective of the article is to .
