The purpose of this study is to examine the level of customer satisfaction in public enterprises of Nepal | Customers satisfaction in utility sectors of public enterprises in Nepal International Journal of Management IJM Volume 8 Issue 2 March April 2017 216 Article ID IJM_08_02_022 Available online at http ijm JType IJM amp VType 8 amp IType 2 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication CUSTOMERS SATISFACTION IN UTILITY SECTORS OF PUBLIC ENTERPRISES IN NEPAL Dr. Jitendra Prasad Upadhyay Associate Professor Nepal Commerce Campus T. U Nepal ABSTRACT Background - Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectations. The question is not how satisfied customers are but how emotionally attached they are to organization s products services and brands. Purpose The purpose of this study is to examine the level of customer satisfaction in public enterprises of Nepal Methodology Used Descriptive and analytical research designs have been used for the study. Primary data have been collected through the questionnaires using judgmental sampling from the three public enterprises of Nepal. Questionnaires have been developed in five scales and mean standard deviation and coefficient of variation have been used as tools. Cronbach s alpha test has been done to test the reliability of the data. Findings All the public enterprises have not been able to satisfy their customers. Key words Customer Satisfaction Cite this Article Dr. Jitendra Prasad Upadhyay Customers Satisfaction In Utility Sectors of Public Enterprises In Nepal. International Journal of Management 8 2 2017 pp. 209 216. http IJM JType IJM amp VType 8 amp IType 2 1. BACKGROUND A customer is an individual or business that purchases the goods or services produced by a business. Attracting customers is the primary goal of all organizations because it is the customer who creates demand for goods and services. No .
