The purpose of this paper is to throw some light on HR strategies adopted by various IT companies in West Bengal that help them select and retain talent in this competitive market. | Selection and retention of talent in it industry a study in the state of West Bengal International Journal of Management IJM Volume 8 Issue 4 July August 2017 108 Article ID IJM_08_04_013 Available online at http ijm JType IJM amp VType 8 amp IType 4 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication SELECTION AND RETENTION OF TALENT IN IT INDUSTRY A STUDY IN THE STATE OF WEST BENGAL Dr. Pradyumna Kumar Tripathy Assistant Professor Department of Business Administration The University of Burdwan West Bengal India Smt. AkanchaTrivedi Research Scholar Department of Business Administration The University of Burdwan West Bengal India ABSTRACT Employee commitment and retention has become an important strategic aspect for the organisation today. It is not only important to have the best and the most talented employees but also it is equally necessary to be able to retain them for long term benefits of both the organisation and its people. The purpose of this paper is to throw some light on HR strategies adopted by various IT companies in West Bengal that help them select and retain talent in this competitive market. The study examines the following factors career development opportunities effective talent management strategies recruitment investment in training and development compensation and benefits work life balance culture of the organisation leadership communication image of the company autonomy and empowerment personal causes role of HR head and supervisors work related policies and flexi time performance appraisals and career growth and development opportunities. It has been found that there is no uniform strategy that shows the significant influence of all these above factors because different organisations lay varied emphasis on these triggers depending upon their suitability impacting retention. Based on responses of different companies .
