The main objective of this study is to know the consumer awareness about green products. The data was collected from 123 respondents. | Consumer awareness towards green products International Journal of Management IJM Volume 8 Issue 5 Sep Oct 2017 14 Article ID IJM_08_05_002 Available online at http ijm JType IJM amp VType 8 amp IType 5 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication CONSUMER AWARENESS TOWARDS GREEN PRODUCTS P. Asha Research Scholar Women s Christian College Nagercoil. Tamilnadu India R. Rathiha Associate Professor Women s Christian College Nagercoil Tamilnadu India ABSTRACT Consumer s awareness about green products is important in guiding the green consumer purchasing behavior. The study brings out green product awareness among the consumers in Kanyakumari District. The main objective of this study is to know the consumer awareness about green products. The data was collected from 123 respondents. Secondary data was collected from the available literature sources. The core idea of green marketing is to create awareness among people on the environmental issues and how consumers would be helping the environment if they switch over to green products. Thus green marketing aims to provide more information to people and also gives consumers more choices to switch over to green lifestyle. Key words green product green attribute environmental degradation consumer awareness. Cite this Article P. Asha and R. Rathiha Consumer Awareness Towards Green Products. International Journal of Management 8 5 2017 pp. 8 14. http IJM JType IJM amp VType 8 amp IType 5 1. INTRODUCTION As the world s economy is hurriedly developing the global environment is increasingly weakening. Protecting environment and creating a safe living environment has become one of the most important concerns of consumers. Green marketing generally aims to encourage environmentally friendly products and a safe environment where people can stay. According to the American Marketing .
