To understand the evolutionary changes in broadband technology and services in Thailand, this research aims to analyze the environment influencing national broadband development. | Analysis of the environment influencing national broadband development a case study of Thailand International Journal of Management IJM Volume 7 Issue 3 March-April 2016 pp. 109 119 Article ID IJM_07_03_011 Available online at http IJM JType IJM amp VType 7 amp IType 3 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication ANALYSIS OF THE ENVIRONMENT INFLUENCING NATIONAL BROADBAND DEVELOPMENT A CASE STUDY OF THAILAND Ninlawan Petcharaburanin Settapong Malisuwan and Dithdanai Milindavanij National Broadcasting and Telecommunications Commission NBTC Thailand ABSTRACT Thailand s higher demand for broadband services come from a shift towards quot on-the-go quot and quot always-on quot lifestyles which includes the viewing and sharing of online videos that requires larger and faster data communication. Broadband will continue to provide a positive driver for infrastructure developers and other value-added markets such as application and content developers. The technology transition from 3G to 4G and subsequent intensified data use in Thailand will require large scale network investment that will benefit installation service providers and suppliers. To understand the evolutionary changes in broadband technology and services in Thailand this research aims to analyze the environment influencing national broadband development. Qualitative research method is adopted where a variety of credible secondary sources are applied in this research focusing on evidence-based approach. Needs for broadband and applications in Thailand are also analyzed and discussed in this paper. Key word Broadband Internet Development Analysis Thailand Cite this Article Ninlawan Petcharaburanin Settapong Malisuwan and Dithdanai Milindavanij Analysis of The Environment Influencing National Broadband development A Case Study of Thailand. International Journal of Management 7 3 2016 pp. 109 119. .
