As one of the off-suits of Marketing, advertising is a process involving communication, marketing, public-relation, information, and persuasion. Traditional concepts, ways, means, techniques and strategies of marketing and advertising are obsolete, no more in fashion. | An empirical study of advertisements of products on social media platforms International Journal of Management IJM Volume 7 Issue 4 May June 2016 207 Article ID IJM_07_04_017 Available online at http ijm JType IJM amp VType 7 amp IType 4 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication AN EMPIRICAL STUDY OF ADVERTISEMENTS OF PRODUCTS ON SOCIAL MEDIA PLATFORMS Unnati Patel Ph. D Research Scholar Indukaka Ipcowala Institute of Management-CHARUSAT Changa India Dr. Govind B Dave Dean Faculty of Management Studies FMS Principal Indukaka Ipcowala Institute of Management I2 IM Changa India ABSTRACT As one of the off-suits of Marketing advertising is a process involving communication marketing public-relation information and persuasion. Traditional concepts ways means techniques and strategies of marketing and advertising are obsolete no more in fashion. One of the most widely used and considered to be a powerful tool for marketing and advertising these days has been Social Media. In fact Social Media has changed the very face of marketing and advertising. Hence an empirical study has been made to look into the usage of social media platforms like Facebook Twitter and Instagram etc. and to identify types of product categories advertised on social media. In all 876 Social Media users in Gujarat State were administered a questionnaire using convenient sampling method. Different products covering different sectors and products like Banking News and Media Advertisements Clothing and Accessories Travel and Hospitality Matrimonial Employment etc have been covered. Data received have been analyzed using Mean Median Frequency and Factor Analysis. Finally the paper presents major findings and conclusion. Key words Marketing and Advertising Product and Service Social Media Cite this Article Unnati Patel and Dr. Govind B Dave An Empirical Study of Advertisements of
