Present paper deals with study of existing CRM Practices and to find out ways and means to establish CRM in pharmaceutical industry. | Critical study of role of CRM in reducing differential pricing in Pune region International Journal of Management IJM Volume 7 Issue 4 May June 2016 221 Article ID IJM_07_04_019 Available online at http ijm JType IJM amp VType 7 amp IType 4 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication CRITICAL STUDY OF ROLE OF CRM IN REDUCING DIFFERENTIAL PRICING IN PUNE REGION Dr. Vidya Nakhate Associate Professor GBSRC . Patil Vidyapeeth Pune India ABSTRACT Trends like Electronic Commerce drive the need for a more customer- centric view with this the introduction of healthcare portals brings uprising in CRM in the pharmaceutical industry. The major benefit of healthcare portals for pharmaceutical companies will arise from the possibility of direct interaction with end-consumers and patients which will offer a better analysis of customer needs and their transformation into the development of individualized products. Present paper deals with study of existing CRM Practices and to find out ways and means to establish CRM in pharmaceutical industry. Researcher analyzed different practices used in pharmaceutical industry to develop CRM in pharmaceutical industry through review of literature and discussions with the stakeholder. After the data analysis it is found that in pharmaceutical business outcomes are depend on the relationship so researcher has develop model which helps to know the ways and means to establish relationship in pharmaceutical industry. Key words CRM Customer Relationship Management Pharmaceutical Company Stakeholders Differential Pricing. Cite this Article Vidya Nakhate Critical Study of Role of CRM In Reducing Differential Pricing In Pune Region. International Journal of Management 7 4 2016 221. http ijm JType IJM amp VType 7 amp IType 4 1. INTRODUCTION INDIA has a booming drug industry and has contributed
