The basic objectives of this research work were to find out the relationship between the activities of corporate social responsibility and its impact on operational performance. | To adjudicate corporate social responsibility activities and its impact on operational performance of Indian banks International Journal of Management IJM Volume 7 Issue 5 July Aug 2016 105 Article ID IJM_07_05_008 Available online at http ijm JType IJM amp VType 7 amp IType 5 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication TO ADJUDICATE CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES AND ITS IMPACT ON OPERATIONAL PERFORMANCE OF INDIAN BANKS Harshit Eric Williams Assistant Professor Department of Financial Management Joseph School of Business Studies Sam Higginbottom Institute of Agriculture Technology amp Sciences Deemed to-be university UP India Dr. Devaraj Badugu Associate Professor Head Department of Marketing amp Chief Proctor Joseph School of Business Studies Sam Higginbottom Institute of Agriculture Technology amp Sciences Deemed to-be university UP India ABSTRACT The study examined the effect of corporate social responsibility on business operational concerns in the banking industry with specific emphasis to public and private sector banks. The basic objectives of this research work were to find out the relationship between the activities of corporate social responsibility and its impact on operational performance. The study has been conducted with the help of survey research. Primary data was used for the study with structured questionnaires as research instrument. Three hundred employees of the bank were evaluated and used as subjects for this study basically which comprised of both public as well as private banks. The hypotheses were tested using z-test. The results of the study revealed that the activities of corporate social responsibility have an effect on business operational issues of banks. Based on the findings it was suggested that public and private sector banks should effectively implicate its employees in taking desirable good .
