Service design consists of conceptual design

To gain excellence in customer satisfaction something extra is needed in addition to applying good strategy. Successful implementation of strategy requires craft, methods and skills to bind customers in strong ways. | Service design consists of conceptual design International Journal of Management IJM Volume 7 Issue 5 July Aug 2016 122 Article ID IJM_07_05_010 Available online at http ijm JType IJM amp VType 7 amp IType 5 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication SERVICE DESIGN Dr. Amarja Satish Nargunde Associate Professor Department of Management Studies Bharati Vidyapeeth Deemed University Institute of Management and Rural Development Administration Sangli India ABSTRACT To gain excellence in customer satisfaction something extra is needed in addition to applying good strategy. Successful implementation of strategy requires craft methods and skills to bind customers in strong ways. Service design provides a well-built toolbox to assist organizations in tackling internal challenges creating a new customer experiences and building business values. The approach of service design focuses on human elements while developing services. It makes it easy for organizations to see the whole picture from the point of view of customers. And while executing it in real time it provides tools to design every little interaction between the customer and the business in a consistent way across the organizations. Service design brings a host of tools that enable businesses to understand customers experiences on a deeper level. From depth interviews and observation to creative customer workshops these methods enable organizations to understand why people don t behave the way they say and even find the next big idea. Bringing deep customer insight into the organization yields a potent fuel for teams to break through silos and align their efforts. The ultimate result is the shared understanding required to deliver experiences that engage connect and enable valuable customer relationships across channels. Cite this Article Dr. Amarja Satish Nargunde Service Design. .

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