With turn of the century global economy has seen some major changes. Service sector has played a crucial role in these changes, because service is the interface between the customer and the companies. | Service industry a theorotical perspective International Journal of Management IJM Volume 7 Issue 5 July Aug 2016 140 Article ID IJM_07_05_012 Available online at http ijm JType IJM amp VType 7 amp IType 5 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication SERVICE INDUSTRY A THEOROTICAL PERSPECTIVE Dr. Amarja Satish Nargunde Associate Professor Department of Management Studies Bharati Vidyapeeth Deemed University Institute of Management and Rural Development Administration Sangli India ABSTRACT With turn of the century global economy has seen some major changes. Service sector has played a crucial role in these changes because service is the interface between the customer and the companies. Organizations are realizing that their existence no longer solely depend on their products they present but also on the supplementary offerings they make to their customers that distinguishes them from their competitors. Innovative organizations offers unique services that are now triumphing in markets where existing organizations have failed. Key words Service Sector Global Economy Supplementary Offerings Cite this Article Dr. Amarja Satish Nargunde Service Industry A Theorotical Perspective. International Journal of Management 7 5 2016 pp. 132 140. http IJM JType IJM amp VType 7 amp IType 5 INTRODUCTION Services marketing concepts frameworks and strategies came into existence because of interlinked elements of many industries organizations and individuals who have understood the increasingly essential role services are playing in the current global economy. Initially the spread of services marketing was limited to the service industries. However it didn t take too long for manufacturing and technology industries to realize that services are essential to support their products so that they can compete successfully in the market place. .
