In this paper an attempt has been made to understand the factors responsible for the change in dynamics of the Indian automobile industry. | Analysis of green marketing trend in passenger car segment of Indian automobile industry International Journal of Management IJM Volume 7 Issue 6 September October 2016 188 Article ID IJM_07_06_020 Available online at http ijm JType IJM amp VType 7 amp IType 6 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication ANALYSIS OF GREEN MARKETING TREND IN PASSENGER CAR SEGMENT OF INDIAN AUTOMOBILE INDUSTRY Madhuranjan Vatsa School of Business Studies Sharda University Greater Noida India Milindo Chakrabarti School of Business Studies Sharda University Greater Noida India Rajesh Kumar School of Basic Sciences and Research Sharda University Greater Noida India ABSTRACT With the increasing number of sales in all the segments during last few years the automobile industry of India has came out of the global recession with a firm commitment. The passenger car PC industry of India has been steadily growing on both domestic and export front by becoming greener. There are some hard pressing factors that lead the automobile industry of India into green. In this paper an attempt has been made to understand the factors responsible for the change in dynamics of the Indian automobile industry. Key words Green Marketing Car. Cite this Article Madhuranjan Vatsa Milindo Chakrabarti and Rajesh Kumar Analysis of Green Marketing Trend in Passenger Car Segment of Indian Automobile Industry. International Journal of Management 7 6 2016 pp. 181 188. http IJM JType IJM amp VType 7 amp IType 6 1. INTRODUCTION The Indian passenger car PC industry is one of the biggest markets in the world. . A data of export for the financial year 2014-2015 indicates growing by 15 as compared to last year. India s automobile Industry and commercial vehicles manufacturing industries left behind Brazil to become the sixth position in the world with increasing annual production
