This study was conducted in Khairabad block of Sitapur district (.) by conducting personal interview with 100 respondents which were selected through random sampling technique from 5 sample villages on the basis of majority of sugarcane grower. The majority of the respondents 41% institutional membership, 71% overall material possession (41-84 equipment), gram pradhan I ranked formal sources, family member I ranked informal sources, mobiles I ranked mass media, 54% medium (20-23) economic motivation, 54% medium (23-27) scientific orientation, 63% medium (21-25) risk orientation, fully knowledge and partially knowledge of respondents about IPM practices in sugarcane crop, high, medium and low adoption of respondents about IPM practices in sugarcane crop. | Communication and psychological behavior of the sugarcane growers in Sitapur district . India
