The Internet revolution has been changing the fundamentals of the society. It changes the shape of communication and also trading process. It shifts closer and closer to vital sources of information and new trading environment by the name of "online trading". | A study on customers behavioral intentions towards online trading system in Tiruchirappalli city International Journal of Management INTERNATIONAL IJM ISSN 0976 JOURNAL 6502 Print ISSN 0976 IJM OF MANAGEMENT - 6510 Online Volume 6 Issue 4 April 2015 pp. 19-34 IAEME ISSN 0976-6502 Print ISSN 0976-6510 Online IJM Volume 6 Issue 4 April 2015 pp. 19-34 IAEME http IAEME Journal Impact Factor 2015 Calculated by GISI A STUDY ON CUSTOMERS BEHAVIORAL INTENTIONS TOWARDS ONLINE TRADING SYSTEM IN TIRUCHIRAPPALLI CITY Ph. D Research Scholar Bharathiar University Secretary amp Correspondent Vellakovil Arts and Science College. Dr. R. SIVARETHINA MOHAN Research Guide and Supervisor Bharathiyar University INTRODUCTION The Internet revolution has been changing the fundamentals of the society. It changes the shape of communication and also trading process. It shifts closer and closer to vital sources of information and new trading environment by the name of quot online trading quot . It provides users with means to directly interact with service-oriented computer systems tailored to their specific needs therefore they can serve themselves better by making their own decisions. There are lots of definitions for online trading. Hereby four main definitions are mentioned The increasingly popular activity of buying and selling securities over the internet or to a lesser extent through a broker s proprietary software the online trading system can be defined as a process of trading financial products especially stocks over the Internet and online stock trading site is a web site that helps traders or customers to buy and sell the financial products over the Internet. Also online trading is described as service offered on the internet for purchase and sale of shares. In the real world customers can place orders with stockbroker. In online trading customers will access a stockbroker s website through internet-enabled PC and place .
