Halal tourism in Kerala

This paper provides an insight in to halal tourism and its potential in Kerala. This also tries to give suggestions to improve halal tourism in Kerala. | Halal tourism in Kerala International Journal of Management IJM Volume 6 Issue 8 Aug 2015 pp. 42-48 Article ID IJM_06_08_005 Available online at http IJM JTypeIJM amp VType 6 amp IType 8 ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication _ HALAL TOURISM IN KERALA Nargeskhatoon Bozorgaghideh Research scholar Dept of Commerce University of Kerala Karyavattom campus Kerala Dr. Resia Beegam. S Professor and Head Dept of Commerce University of Kerala Karyavattom campus Kerala ABSTRACT Religious pluralism is a unique feature of Indian culture which strengthens its social and religious dynamics. India is known for its ancient and religious heritage with the symbols of cultural modernization which made India a country that offers various categories of tourism even religious tourism. Several tourist organizations offer tour packages to visit religious spots in India which is related to Hindusim Buddism Sikhism and Jain but domestic tourism in Muslim sites are highly unorganized and lacking tourist infrastructure. Tourism is one of the most important sectors in the global economy and halal tourism is a new product in the tourism industry. Malaysia Turkey and many more countries are trying to attract Muslim tourists from all over the world offering facilities in accordance with the religious beliefs of Muslim tourists. India can establish itself further as a solid travel destination and increase its foreign revenue by firmly positioning India in the minds of tourists across large number of muslim dominant nations. This paper provides an insight in to halal tourism and its potential in Kerala. This also tries to give suggestions to improve halal tourism in Kerala. Key words Religious Pluralism Social Dynamics Religious Tourism Medical Tourism Halal Tourism Customisation. Cite this Article Nargeskhatoon Bozorgaghideh and Dr. Resia Beegam. S. Antecedents of Drivers

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