This study in Metro indicates that more effort needs to be made to improve Trust, Delivery Logistics and Payment Methods. | How to facilitate internet shopping in Chennai metro International Journal of Management IJM Volume 6 Issue 10 Oct 2015 pp. 83-87 Article ID IJM_06_10_011 Available online at http IJM JType IJM amp VType 6 amp IType 10 ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication _ HOW TO FACILITATE INTERNET SHOPPING IN CHENNAI METRO R. Sathish Kumar Research Scholar AMET Business School AMET University Dr. S. Ramachandran Director- AMET Business School AMET University ABSTRACT Consumer behaviour of Internet non-shoppers in Metros have been lacking. This study is an attempt to understand what can be done to facilitate local Internet shopping Inducements for non-shoppers to purchase on-line include quot Increasing web traffic quot Promotion of new mass loyalty quot quot on-line co-operative program quot and quot bricks amp clicks quot . This study in Metro indicates that more effort needs to be made to improve Trust Delivery Logistics and Payment Methods. Findings of this study on Metros Internet shopping consumer behavior will be beneficial to Multinational e-commerce operators when planning their move to Metros and Top-Tier cities. Keywords Internet Shopping Marketing Online shopping Internet non- shopper Internet shopping facilitator Metro E-commerce Cite this Article R. Sathish Kumar and Dr. S. Ramachandran. How To Facilitate Internet Shopping In Chennai Metro International Journal of Management 6 10 2015 pp. 83-87. http IJM JType IJM amp VType 6 amp IType 10 1. INTRODUCTION Internet shopping is still relatively new and spreading in Metro. There is substantial reluctance by the general public to purchase and make payment on-line. Despite the recent down-playing of e-commerce there is no doubt that the Internet as a technology will continue changing world consumer practices. 2. METHODOLOGY . Overview A focus group discussion of .
