Present study investigates the relationship of various factors such as Age, Marital status, Type of family, Educational Qualification and Nature of employment of investors with their financial goal for opting Unit Linked Insurance Plans. | Relationship between different factor and their financial goal for opting unit linked insurance plans International Journal of Management IJM Volume 6 Issue 10 Oct 2015 pp. 116-125 Article ID IJM_06_10_015 Available online at http IJM JType IJM amp VType 6 amp IType 10 ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication _ RELATIONSHIP BETWEEN DIFFERENT FACTOR AND THEIR FINANCIAL GOAL FOR OPTING UNIT LINKED INSURANCE PLANS Pawan Nagorao Bahekar Researcher Nagpur Dr. Prafulla W Sudame Associate Professor amp Berar College Mahal Nagpur ABSTRACT The insurance sector aids to recover the losses of financial sector. Unit Linked Insurance Plan ULIP is a life insurance plan which provides for the benefit of risk cover as well as flexibility in investment. With the entry of foreign insurance companies the international practices and systems were also introduced in India. Present study investigates the relationship of various factors such as Age Marital status Type of family Educational Qualification and Nature of employment of investors with their financial goal for opting Unit Linked Insurance Plans. The study was carried out by using survey methodology. For that responses were collected from 550 ULIP customers from 11 district of Vidarbha Region in Maharashtra by using a reliable and valid questionnaire. The collected data was analysed by using chi-square test for investigating relation between different factors related to ULIP investors and their financial goals of opting results indicated that there is significant relation between Marital Status Age Educational Qualification Nature of employment and family type with Primary financial goal for opting ULIP plans. Authors suggested that a the tendency of investors to switch between different options should be studied in detail and the influence of the Company s brand image on the performance of .
