A nationwide lock down was enforced in order to limit the spread of COVID-19 during the month of March 2020. Farmers are the most vulnerable to the Covid-19 pandemic. Majority of the poor people in our state rely on agriculture and allied activities for their livelihoods. Lockdowns – as an effective method of protection from the corona virus – had direct impact on farmers, migrant workers and the agriculture supply chain. At KVK, Ganjam-I, different ICT platforms are in use since long for disseminating the advisories. This study was carried out to examine the effectiveness of the information pertaining to Rice cultivation disseminated through Whats app and text messages during the Lockdown period. For the study 90 respondents (Rice growers=50, In-service Personnel=25 and Input Dealers=15) who are using mobile with Whats app. were selected by following purposive random sampling. |