Therefore, developing the market for various types of performing arts in Vietnam is a story that needs to be discussed specifically and comprehensively. Within the scope of this paper, the author discusses the issue of market development of Vietnamese performing arts beyond the national territory, penetrating ASEAN market and the world market from considering the current ASEAN regional integration, which is a valuable opportunity that stakeholders need to exploit effectively. | 54 Huỳnh Hồng Diễm. Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh 15 6 54-63 Market development of Vietnam s performing arts in Asean region from the perspective of regional integration Huỳnh Hồng Diễm1 1 Vocational Ballet School of Ho Chi Minh City Corresponding author diemhcm@ ARTICLE INFO ABSTRACT When it comes to the performing arts of Vietnam it is popular Received 25 05 2020 to think of types of arts which have become a part of the cultural and Revised 21 07 2020 spiritual life of Vietnamese people such as Ca Tru a complex form of sung poetry Cheo Vietnamese traditional opera Boi singing a Accepted 23 08 2020 Vietnamese operatic art form Bai Choi singing a folklore style of singing Don ca tai tu music and song Cai Luong modern folk opera Puppetry Circus etc. From the perspective of cultural economy these types of arts are fully potential to become typical cultural products with many competitive advantages in the overall national cultural industry. Therefore developing the market for various types of performing arts in Vietnam is a story that needs to be discussed specifically and comprehensively. Within the scope of Keywords this paper the author discusses the issue of market development of performing arts Ho Chi Vietnamese performing arts beyond the national territory Minh City ASEAN penetrating ASEAN market and the world market from considering the current ASEAN regional integration which is a valuable opportunity that stakeholders need to exploit effectively. 1. From the term Regional integration to the issue . The connotation of Regional integration Regional integration is the term that many researchers put forward with different concepts such as it is one of the many forms of association alliances gathering forces that have existed in human history. This type of multilateral connection between countries and groups of countries is based on geographic proximity and often starts from the economic sector Nguyen Q. T. Dang Ha amp Nguyen D. V.
