Why this big book? Why a full-scale discussion of The Magic of Thinking Big? Thousands of-books will be published this year. Why one more? Permit me to give yon just a little years ago I witnessed an exceptionally impressivesales meeting. The vice president in charge of marketing for this company was tremendously excited. He wanted to drive home a point. | THE MAGIC OF THINKING DAVID J. SCHWARTZ . A FIRESIDE BOOK Published by Simon Schuster New York London Toronto Sydney FIRESIDE Rockefeller Center 1230 Avenue of the Americas New York NY 10020 Copyright 1959 1965 by Prentice-Hall Inc. All rights reserved including the right of reproduction in whole or in part in any form. This Fireside Edition 2007 Fireside and colophon are registered trademarks of Simon St Schuster Inc. For information regarding special discounts for bulk purchases please contact Simon 8t Schuster Special Sales at 1-800-456-6798 or business@. Designed by Mary Austin Speaker Manufactured in the United States of America 80 79 78 Library of Congress Cataloging-in-Publication Data Schwartz David Joseph. The magic of thinking big David Joseph Schwartz. p. cm. A Fireside book. Includes index. 1. Success. I. Title. 1987 - 158 . 1 dcl9 87-8516 ISBN-13 978-0-671-64678-3 ISBN-10 0-671-64678-8 For David III Our six-year-old son David felt mighty big when he was graduated from kindergarten. I asked him what he plans to be when he finishes growing up. Davey looked at me intently for a moment and then answered Dad I want to be a professor. A professor A professor of what I asked. Well Dad he replied I think I want to be a professor of happiness. A professor of happiness That s a pretty wonderful ambition don t you think To David then a fine boy with a grand goal and to his mother this book is .
