Cuốn sách "Facebook Marketing from A to Z" phiên bản tiếng Anh gồm 12 chương và hàng trăm đề mục, ngoài kiến thức về facebook marketing, cuốn sách còn giúp người đọc hiểu thêm về marketing nói chung, hay các ngành thuộc marketing online nói riêng như SEO, Email Marketing, Viral Marketing, Sách được chia thành 2 phần, phần 1 gồm 7 đề mục: Facebook marketing overview, facebook terms, facebook graphsearch, custom audiences, advertising on facebook, facebook on your website, fan page. | Table of contents I. FACEBOOK MARKETING OVERVIEW . 4 . Facebook Marketers . 6 . Facebook Users . 7 . Facebook Marketing Strategy . 8 . EdgeRank . 12 . Summary. 13 TERMS . 14 . Rights and Responsibilities . 14 . Facebook Ads Guidelines . 15 III. FACEBOOK GRAPHSEARCH . 22 . Using Facebook Graph Search . 23 . Application of Facebook Graph Search . 38 IV. CUSTOM AUDIENCES . 49 . Facebook User ID . 49 . GET User ID. 50 . Audiences . 51 . Retargeting Audiences . 53 V. ADVERTISING ON FACEBOOK . 55 . Image dimensions . 55 . Ad Sets. 58 . Add Payments . 61 . Create Boost Post . 62 . Create Facebook Ads . 64 . Ad Manager Error . 72 VI. FACEBOOK ON YOUR WEBSITE . 76 . Facebook Open Graph Meta Tags . 76 . LIKE amp SHARE Buttons . 78 VII. FAN PAGE . 80 . Fan page s Categories . 80 . Suggested Pages . 82 . Facebook Reach . 88 . Increase Organic Reach for Fan page . 96 . Steps to develop Fan Page . 103 . Fan Page Content . 112 . 120 . How to use Facebook Profile effectively . 120 . Promote Posts on Profile . 129 . Pages Expert amp Ads Expert Badges . 133 . Account Security . 136 IX. POWER EDITOR . 140 . Power Editor Overview . 140 . Lookalike Audiences . 157 X. FACEBOOK MEASUREMENT . 165 . Facebook Ads Reporting . 165 . Facebook Marketing and Google Analytics . 168 . Tracking Facebook Ads. 177 XI. FACEBOOK RESEARCH. 186 . Facebook Trends . 186 . Facebook Insights. 198 . Research Facebook Marketing . 205 XII. STRATEGY amp TACTICS . 216 . Facebook Marketing Process . 216 . Facebook Circle Focus . 218 . Conversion Rate . 220 . Target Audiences. 221 . Brand . 222 . Customer . 223 . Sale. 224 I. Facebook Marketing overview Facebook up to date has been considered the largest social network in the world which can be compared to a nation in terms of population. Facebook gives people more freedom and contributes to
