The growing environmental concern amongst the public has demanded organizations, businesses and individuals to be responsible and conscious in their everyday activity not to cause any harm to the environment. Most environmental problems are caused by the way people living and continuously damaging the environment. The study was conducted with the aim to assess the awareness and knowledge among the consumers about green products. | 2021 10 03 1315-1321 International Journal of Current Microbiology and Applied Sciences ISSN 2319-7706 Volume 10 Number 03 2021 Journal homepage http Original Research Article https Awareness and Knowledge about Green Products among the Urban and Rural Consumers Bhavini B. Patil and Suma Hasalkar Department of Family Resource Management College of Community Science UAS Dharwad India Corresponding author ABSTRACT The growing environmental concern amongst the public has demanded organizations businesses and individuals to be responsible and conscious in their everyday activity not to Keywords cause any harm to the environment. Most environmental problems are caused by the way Green products people living and continuously damaging the environment. The study was conducted with Green marketing the aim to assess the awareness and knowledge among the consumers about green Consumers Socio products. The exploratory research design was adopted to conduct the study. The data was economic status collected from 600 educated consumers from the urban and rural areas of Dharwad and health and Belagavi district. The data was analyzed by using frequency percentage mean t test and environment correlation coefficient. The results revealed that Both in urban and rural the areas majority Awareness of the consumers belonged 22-29 years of age group and more than half of the consumers Knowledge selected for study were graduates in urban area and studied upto 12 th standard in rural area. With regard to occupation one third of the consumers selected for the study were students Article Info followed by unemployed and self employed consumers. Majority of the consumers had Accepted medium family income of rupees 7 380-51 780 per month. Maximum number of the 12 February 2021 selected consumers belonged to upper middle socio economic category. Urban consumers Available Online were more aware about green products
