The present study was conducted on randomly selected 240 dairy farmers from Punjab contacted at various Kissan melas, Trainings, KVKs and seminars. 129 dairy farmers who were preparing self-made feed were selected as final respondents. The farmers were asked to rank reasons for likings of self-made feed and disliking of branded feed from 1st rank to 8 th rank according to Garret’s ranking technique on pre-selected reasons, which were compiled after scrutinizing relevant literature, consulting subject matter specialist and progressive farmers. |