This research used a quantitative method and conducted at universities in Medan city, Indonesia. The population of this research was university students with a total sample of 395 respondents. The analysis was carried out with SEMPLS. Attitudes and beliefs were affecting perceived behavior control. In addition, beliefs are also affecting energy conservation application on green campus. Therefore, the campus policy and management should consider students green behavior in designing energy conservation application for green campus. Green behavior by campus occupants is beneficial to support campus efforts to apply green campus concepts. |
