Lecture Electronic commerce - Chapter 14: E-Commerce Strategy and Global EC learning objectives: Describe the strategic planning process. Describe the purpose and content of a business plan. Understand how e-commerce impacts the strategic planning process. Understand how to formulate, justify, and prioritize EC applications. | Chapter 14 E-Commerce Strategy and Global EC 2008 Pearson Prentice Hall Electronic Commerce 2008 Efraim Turban et al. Learning Objectives 1. Describe the strategic planning process. 2. Describe the purpose and content of a business plan. 3. Understand how e-commerce impacts the strategic planning process. 4. Understand how to formulate justify and prioritize EC applications. 14-2 Learning Objectives 5. Describe strategy implementation and assessment including the use of metrics. 6. Evaluate the issues involved in global EC. 7. Analyze the impact of EC on small and medium-sized businesses. 14-3 Organizational Strategy Concepts and Overview strategy A broad-based formula for how a business is going to accomplish its mission what its goals should be and what plans and policies will be needed to carry out those goals 14-4 Organizational Strategy Concepts and Overview Strategy and the Web Environment e-commerce strategy e-strategy The formulation and execution of a vision of how a new or existing company intends to do business electronically 14-5 Organizational Strategy Concepts and Overview Strategy and the Web Environment strategic information systems planning SISP A process for developing a strategy and plans for aligning information systems including e-commerce applications with the business strategies of an organization 14-6 Organizational Strategy Concepts and Overview The Strategic Planning Process Strategy initiation Strategy formulation Strategy implementation Strategy assessment 14-7 Organizational Strategy Concepts and Overview 14-8 Organizational Strategy Concepts and Overview strategy initiation The initial phase of strategic planning in which the organization examines itself and its environment 14-9 Organizational Strategy Concepts and Overview Specific outcomes initiation phase include Company analysis and value proposition value proposition The benefit that a company s products or services provide to a company and its customers Core competencies .
