In particular, investment promotion is an application of marketing activities in the field of investment to attract investors to a specific locality. Based on the collection of secondary data related to research topics, the paper will analyze the current investment promotion and application of marketing tools in investment promotion of Phu Tho province in the period of 2013 - 2017. Thereby, proposed a number of recommendations to accelerate the application of marketing in investment promotion to enhance the effectiveness of the promotion of investment, contribute to attract investment capital serves the goal of economic development - social of Phu Tho province. |
