This research proposes Internet Service Provider Switching Intention of Hanoi consumers Model with three factors originating from present service provider and one from alternative service provider. The research makes use of both qualititative method and quantitative method. The research model is tested with the survey data of 260 Hanoi consumers. Results show that the model is suitable for research into Internet service provider switching intention of Hanoi consumers. This research also considered a suggestion for the scholars and businesses to broaden knowledge of stimulating customer’s relationship. |
