This study intends to gain the better understanding on current status quo of website marketing activities among enterprises in Danang hotel industry. An observation form was constructed based on the ICTR model proposed by Wang & Russo (2007) with four dimensions including Information, Communication, Transaction and Relationship, to examine all 47 4- & 5-star hotels in Danang. The findings indicated that these hotels mainly utilized their websites to providing information. The implications are then discussed. |
