The results showed that there is a difference between the South Korea and Viet Nam in regard to intention to use mobile banking services. While the effects of social responsibility an environmental responsibility on trust, trust on perceived usefulness, perceived risk on intention to use, perceived usefulness on intention to use were significant for the Viet Nam context, those effects were not significant in the South Korea one. Therefore, this study has attempted to fill this gap by empirically examining some of the important factors influencing the adoption of m-banking from the Vietnamese and Korean customers’ perspective. |
