The service firm’s readiness to provide each customer with personalized service; it means the transcendental approach of the firm and its related services offered to the consumers. | A STUDY ON SATISFACTION AND BRAND LOYALTY TOWARDS DURABLES A THESIS Submitted by V. SURESH Reg. No. 8389 BUSINESS ADMINISTRATION in partial fulfillment of the requirements for the award of degree of DOCTOR OF PHILOSOPHY MANONMANIAM SUNDARANAR UNIVERSITY TIRUNELVELI 627012 JANUARY 2019 MANONMANIAM SUNDARANAR UNIVERSITY TIRUNELVELI 627012 CERTIFICATE The research work embodied in the present Thesis entitled A STUDY ON SATISFACTION AND BRAND LOYALTY TOWARDS DURABLES has been carried out in the Department of Management Studies Manonmaniam Sundaranar University Tirunelveli. The work reported herein is original and does not form part of any other thesis or dissertation on the basis of which a degree or award was conferred on an earlier occasion or to any other scholar. I understand the University s policy on plagiarism and declare that the thesis and publications are my own work except where specifically acknowledged and has not been copied from other sources or been previously submitted for award or assessment. V. SURESH Reg. No. 8389 Research Scholar Dr. C. KATHIRAVAN . . Assistant Professor Department of Business Administration Annamalai University. Chidambaram 608 002. ii ACKNOWLEDGEMENT Completing this doctoral dissertation amid household chores financial commitments and tiring work life was a daunting task for me. Without the grace of God and the support from the near and dears completing this dissertation would be a mirage. Being a fortunate person I would like to express my sincere gratitude to all those beloved people who are in diverse ways helped me to earn the doctoral degree. I would like to express my eternal gratitude to my parents and Mrs. Late for their everlasting love and support. They bore me raised me supported me and loved me. I dedicate this dissertation to my PARENTS. I would like to express my deep sense of gratitude and greatest appreciation to my research guide Assistant Professor Department of
