This study explores the nature of the boycott and its effects on the Vietnamese boycott behavior of China product. The thesis compares the similarities and differences of the components discovered with previous studies. At the same time, this study proposes a theoretical model and verification of the factors that influence the boycotting behavior. | MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HCMC Cao Quoc Viet BOYCOTTING BEHAVIOR IN GENERAL PRODUCT A CASE OF RESEARCH IN VIETNAM Major BUSINESS ADMINISTRATION Code 9340101 THESIS SUMMARY Ho Chi Minh City 2018 The thesis was completed in University of Economics Ho Chi Minh City Tutor Asso. Prof. . Vo Thi Quy Opponent 1 . Opponent 2 . Opponent 3 . The thesis will be protected in front of the Council at At . hour . 2018 The thesis can be found at . 1 CHAPTER 1. OVERALL INTRODUCTION . Research Motivations A comprehensive understanding of consumer behavior in international business plays an important role not only for multinational companies MNCs but also for domestic enterprises. Amine 2008 recommends that three prerequisites for a successful manager in each market they invade. First the manager must have a detailed knowledge of the current and historical relations of that country with bilateral trading partners to draw conclusions about consumer behavior. Secondly managers must constantly observe changes in consumer perceptions and their behaviors in the target market. Third the manager must plan a regular and long-term market research to monitor the continuous changes in perceptions emotions and consumer behaviors. When a country triggers events in another country consumers in the affected country view the events from different perspectives and they will have different emotions affecting their consumption behavior Harmeling et al. 2015 . International disputes cultural political and economic conflicts are events that one country causes to another. This negatively affects consumer sentiment through negative emotional states such as anger frustration sadness anxiety or confusion. These emotions cause the corresponding negative consumption behavior of the product originating in the country causing the conflict. The boycott is one of the negative consumer behaviors that companies do not want to encounter. Therefore understanding the boycotting .
