The research aimed to assess the effects of methyl jasmonate (, , and mM MeJA) on weight loss and phytochemical compounds of kiwifruit (Actinidia deliciosa cv. ‘Hayward’) throughout the cold storage and shelf life. Kiwifruits were stored at 0 ± °C and 90 ± 5% RH for 180 days, and at 20 ± °C and 80 ± 5% RH for 5 days in shelf life conditions. During cold storage, weight loss was significantly lower (P |