Bài viết đa dạng các sản phẩm tài chính trong đó có Bảo hiểm nông nghiệp (BHNN) là một đòi hỏi tất yếu để vừa đạt mục tiêu phát triển tài chính toàn diện vừa đáp ứng nhu cầu rất lớn của những người dân ở khu vực nông thôn. Mời các bạn tham khảo! | 15. Hume M and Mort G. S. 2008 Satisfaction in performing arts the role of value European Journal of Marketing 42 3 4 2008 pp. 311-326q Emerald Group Publishing Limited 0309-0566 DOI 03090560810852959 16. Hunt H. Keith. 1977. quot CS D-Overview and Future Research Direction. quot In Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction. H. Keith Hunt ed. Cambridge MA Marketing Science Institute. th 17. Kotler P. amp Keller K. 2006 Marketing Management 12 Edition Pearson Education Inc New Jersey. th 18. Lovelock C. amp Wirtz J. 2007 Services Marketing People Technology Strategy 6 Ed. Pearson Prentice Hall New Jersey 19. Lehtinen U. And Lehtinen . 1991 Two approaches to service quality dimensions. The service industry journal Vol. 11 pp 287-303. 20. Mehdi B. M. 2007 . Measuring Service Quality in Airline Using SERVQUAL Model - Case of IAA Master s Thesis LTU Sweden 21. Naichiamas D. and Frankfort Nachiamas C. 1996 Research Methods in the Social th Sciences 5 ed. Arnold Santa Crux 22. Naresh K. Malhotra amp David F. Birks 2007 Marketing Research An applied Approach 3 ed. Prentice Hall Inc. 23. Narver . and Slater . 1990 . The effect of a market orientation on business profitability Journal of Marketing Vol. 54 October pp. 20-35 24. Oliver . 1993a Cognitive affective and attribute bases of the satisfaction response Journal of Consumer Research 20 December pp. 418-30. 25. Oliver Richard L. 1997 Satisfaction A behavior perspective on the consumer. New York Irwin McGraw Hill 26. Parasuraman A. et al. 1988 SERVQUAL a multiple item scale for measuring customer perceptions of service quality Journal of Retailing 64 pp. 12-40. 27. Parasuraman A. Zeithalm V. A. amp Berry L. L. 1985 A Conceptual Model of Service Quality and its implication for future research Journal of Marketing 49 pp. 41-50 28. Rust . and Zahorik . 1993 Customer satisfaction customer retention and market Ryals amp Knox 2001 Cross-functional Issues in .
