Bài viết Tăng hiệu quả tài chính thông qua trách nhiệm xã hội và chiến lược kinh doanh kỹ thuật số tại công ty dược phẩm ở các tỉnh Đông Nam Bộ được nghiên cứu nhằm mục tiêu kiểm định mối quan hệ giữa trách nhiệm xã hội, chiến lược kinh doanh kỹ thuật số và hiệu quả tài chính. | Journal of Finance Marketing Vol. 69 No. 3 2022 ISSN 1859-3690 DOI https ISSN 1859-3690 TẠP CHÍ NGHIÊN CỨU TÀI CHÍNH - MARKETING TRƯỜNG ĐẠI HỌC TÀI CHÍNH MARKETING Journal of Finance Marketing Số 69 - Tháng 06 Năm 2022 JOURNAL OF FINANCE - MARKETING http INCREASING FINANCIAL PERFORMANCE THROUGH CORPORATE SOCIAL RESPONSIBILITY AND DIGITAL BUSINESS STRATEGY AT PHARMACEUTICAL COMPANY IN SOUTHEASTERN PROVINCES Nguyen Van It1 Ho Chi Minh City University of Food Industry 1 ARTICLE INFO ABSTRACT DOI On the underpinning theory of the Resource Based Theory RBT this research examines the relationship between corporate social responsibility digital business strategy and financial performance. Corporate social Received responsibility concentrates on related government environment staff March 13 2022 and customers. The digital business strategy concentrates on approaches Accepted in terms of managerial capability and operational capability. The June 11 2022 questionnaire in this study includes 21 questions with a random sampling Published technique and surveyed data was collected from 259 leaders managers June 25 2022 and employees working at pharmaceutical companies in Southeastern Provinces. Collected data are processed by software SPSS AMOS through steps of reliability analysis confirmatory factor analysis and structural equation modeling were used to validate the data and check the assumed relationships. The results showed that the digital business strategy has a strong positive impact on the financial performance and followed by Keywords the corporate social responsibility has the second strong positive impact Corporate social on the financial performance. Based on the findings some implications are responsibility Digital business drawn to help the managers of manufacturing enterprises improve digital strategy Financial business strategy and corporate social responsibility thereby contributing .
