This study aims to identify potential marketing solutions for promoting the consumption of safe Ban pork in the urban market. A total of 35 in-depth interviews were conducted with green food stores and consumers in Hanoi city, who have been consuming Ban pork, to understand constraints of buyers, potential marketing channels, and quality certification options for marketing Ban pork in the urban market. Results show that green food stores and consumers had major difficulties in Ban pork consumption due to high price and inability of distinguish pure and crossbred Ban pork. |
