Ebook Business research method (8th edition): Part 2 includes the following content: chapter 16 sampling designs and sampling procedures; chapter 17 determination of sample size: a review of statistical theory; chapter 18 fieldwork; chapter 19 editing and coding: transforming raw data into information; chapter 20 basic data analysis: descriptive statistics; chapter 21 univariate statistical analysis; chapter 22 bivariate statistical analysis: differences between two variables; chapter 23 bivariate statistical analysis: measures of association; chapter 24 multivariate statistical analysis; chapter 25 communicating research results: report generation, oral presentation, and follow-up. |