Ebook Business economics and managerial decision making: Part 1 presents the following content: Chapter 1 ownership control and corporate governance, chapter 2 business objectives: goals and theories of the firm, chapter 3 risk and uncertainty, chapter 4 consumer behaviour, chapter 5 demand analysis, chapter 6 estimation of demand functions, chapter 7 production and efficiency, chapter 8 costs, chapter 9 pricing and market structure: theoretical considerations, chapter 10 pricing in practice, chapter 11 advertising, chapter 12 investment appraisal. |
