This thesis investigated the major factors contributing to marketing success, as measured by average annual Return on Shareholders Funds, within the Australian corporate finance market, during the period 1983 to 1987. The study's findings are based on the analysis of the responses to a detailed mail questionnaire, and several follow-up in-depth interviews. The questionnaire was mailed to nearly five hundred of the most senior executives working in the corporate finance market in late 1987. |
